Focus On Imaging 2007

Focus on Imaging 2007, Europe’s biggest annual imaging event, takes place as usual at the NEC in Birmingham, UK. It opens on Sunday, February 25th and runs until Wednesday, February 28th. Nikon will have an exciting new stand, which will enable more hands on contact with the products and allow visitors to get advice from the team of Nikon experts. A number of Nikon’s products which will be getting their exhibition debut at the show.

WHILE MILLIONS of images stay unprinted, stored on computers, CDs, memory cards and in all sorts of other high-tech shoe boxes on a shelf in some virtual cupboard, there's nevertheless a fast growing demand for state of the art software and technology for turning ordinary photographs into Great Photographs.
And nowhere will that demand be more clearly illustrated than at Focus on Imaging 2007 where visitors will be able to check out the latest offerings from internationally acclaimed and well established companies like Adobe and Corel on one hand and, on the other hand, from new generation companies which could well become household names one day.
Some of the software those visitors will be interested in – there were getting on for 29,000 of them in 2006 - as they explore Halls 9 and 10 at the NEC is aimed at professionals, at advertising studios, graphic designers and others whose work is intended for publication or for high impact public display.
Other visitors will want to find out more about programs aimed at photo enthusiasts, for whom the quality of their images of sunrises, sunsets and sunlit landscapes, sea birds and seals, spring flowers, squirrels, spiders webs and sports events (and perhaps their secretaries?) imposes a more personal demand.
Amateur photographers, home computer users who want to make the most of the family portraits he or she has taken, along with those shot at weddings, christenings and other milestone celebrations or on holiday, will also want to learn more about the more user friendly programs that have been written more for them.
And there will be mixed business and end user interest in the simple to use software which is built into kiosks or available as downloads from the internet for one-click enhancements, red eye removal, for instance, image sharpening, increased flash and so on.
But it's not just from the software companies themselves that visitors will be able to get the information they're after. One of Focus's biggest attractions is the number of stands offering free, live demonstrations and mini seminars, often given by leading names from the industry, and where visitors can pick up crucial hints and tips.
However, Focus is far from being "exclusively software". All the hardware that's needed to create great images will be on show, from cameras and lenses, both digital and analogue, through lighting and studio equipment to minilabs and pro lab processing systems. They will be alongside consumables for both darkroom and computer users and a vast choice of albums, frames and other display media, with advice aplenty from the country’s major professional photographic associations.
And don't forget the Focus Talks programme. Focus favourites Jeff Ascough and Malcolm Mathieson will once again be giving practical advice on how photographers can turn creativity into cash.

Visit http://www.focus-on-imaging.co.uk/talks for full details of the programme and booking information.
Keep an eye on the Focus website, http://www.focus-on-imaging.co.uk/, for more information as it unrolls.

Focus on Imaging 2007 takes place as usual at the NEC. It opens on Sunday, February 25th and runs until Wednesday, February 28th.

Checkout http://www.focus-on-imaging.co.uk/. You'll also find everything there you need to know and a whole lot more as well about Europe’s biggest annual imaging event.

Trade, business and professional visitors can pre-register for free admission for the 2007 event via the website. Admission for non-trade or non-professional visitors, including amateurs, all of whom are also welcome, remains at £6.00 but they can save time on the day by registering in advance via the Focus website.

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