Fuji Introduces New Digital Point-and-Shoots

PC Magazine - Wed Jan 3, 7:00 PM ET
The company announced the addition of four point-and-shoot digital cameras, three under--$300 models, and a pricier, niche superzoom camera.

Typically, camera manufacturers introduce their new digital camera models at the Photo Marketing Association trade show, which will take place this coming March in Las Vegas. This year, however, many are changing gears and are choosing CES as the backdrop to launch their latest products. And so it goes that Fuji is announcing the addition of four point-and-shoot digital cameras, three inexpensive models, all under $300, and a pricier, niche superzoom camera.
At the inexpensive end of the spectrum, Fuji launched two new A-series compact models, the six-megapixel FinePix A610 and eight-megapixel FinePix A800. Both feature a new icon-based graphic user interface (GUI), which the company hopes will be more intuitive. According to the company, there will also be descriptive text in the menu structure to help guide consumers to better understand the various functions and features on the new cameras. They both sport a 3x optical zoom lens, 2.5-inch LCD displays and run on AA batteries, although the cameras will include different top ISOs: the A610 will have a top ISO of 400, while the A800 will have an ISO of 800. The A610 will be available $129, and the A800 will be available for $179.
For the consumer looking to step up to the next level of digital camera, Fuji has introduced a new F-series camera, the eight-megapixel FinePix F40fd digital camera, which will sport a 3x optical lens and a 2.5 inch LCD. As the name indicates, this camera will feature face detection technology. As with other Fuji cameras that include this technology, such as the S6000fd, the F40fd will use a hardware-based system to detect up to 10 human faces in a scene, to assist in focusing and exposure-related settings. As with the S6000fd, the fact detection technology will also work not only in shooting mode, but also in playback mode. For example, with slide shows, it will auto rotate the image correctly and avoid faces positioned sideways or upside-down. Also, if you print directly from the camera, it can calculate the number of prints based on the number of faces it detects.
The F40fd will include the company's Real Photo technology and a top ISO setting of 2000, for better low-light shots. As with camera in the 2006 lineup, the Fuji cameras will also include an intelligent-flash system, or "i-Flash", to vary the flash intensity according to the lighting situation. And like the A-series cameras, there will be a new icon-based GUI. The FinePix F40fd will retail for $299.
The fourth digital camera Fuji is introducing is the IS-1 superzoom digital camera, which will have a fixed 10.7x, 28-300mm optical zoom lens, which is similar to the S6000fd. But to differentiate this superzoom, the company has made this camera an infrared-only digital camera. In doing so, they hope to tap into several vertical markets, including the law enforcement, medical/dental and science fields. It's also an alternative for those who may not be able to afford Fuji's first infrared-camera, the FinePix S3 Pro UVIR D-SLR. The IS-1 will list a $899, which is significantly cheaper the Fuji infrared D-SLR.
One intriguing feature found on three of the lower-end cameras is the addition of an SD memory card slot, which will accompany the usual xD Picture Card slot. This is the first time Fuji is including an SD slot, although it's obvious that they are bowing to the pressures of the marketplace, which show SD cards to be the prevalent memory card used in digital cameras. The IS-1 superzoom will feature both an xD Picture Card slot and a CompactFlash card slot.
The IS-1 will be available in February of 2007. All the other cameras will be available in March of 2007.

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