HP Extends Digital Photography Offering with the Most Connected Experience for Consumers and Pros

LAS VEGAS --(Business Wire)-- Mar. 8, 2007
HP (NYSE:HPQ) today made a series of announcements designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.
Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry's first highly integrated system that delivers the highest level of digital color consistency across a series of devices.
HP DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match color to prints or digital sources and automatically deliver predictable color in a wide variety of applications, from photos to marketing collateral to posters.
Also introduced at the Photo Marketing Association (PMA) tradeshow, the new HP Designjet Z3100ps GP Photo Printer is one of the first products to implement HP DreamColor. Designed for professional photographers and graphic artists, the 12-ink printer uses HP Vivera pigment inks to produce exquisite prints that can last more than 200 years.(1)
Over the coming year, the company plans to implement support for HP DreamColor across a range of markets and product categories, including PCs and monitors.
HP also launched 12 new digital photography products, technologies and services for home users as well as retailers. Highlighting this lineup, the HP Photosmart R837 Digital Camera is the first digital camera featuring the ability to tag photos inside the camera, which allows for easy searching and organization within Microsoft Windows Vista(TM).
"From our ease-to-use solutions for consumers to back-end infrastructures for retailers, HP is truly the only company with the depth and breadth to create a seamless and scalable photography experience - in the home, online and at retail," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "Through our innovation, we are enabling our customers to realize the true power of digital, freeing them from the constraints of analog and enabling them to tell their stories through photos."
Today at PMA, Joshi will deliver a keynote address during which he will be joined on stage by key DreamColor collaborator, Jeffrey Katzenberg, chief executive officer and director of DreamWorks Animation SKG. The two will discuss details surrounding the conception and user benefits of HP DreamColor.

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