Most quality digital SLR's enable you to set a custom white balance for a particular lighting situation. Typically this involves shooting a properly exposed frame of a white card and there's also been advances in calibration filters such as ExpoImaging's Expodisc that mean white balancing is simpler than ever.
Using a custom white balance feature, you can set that image as a target point and your whites will be crisp and accurate. Even if there’s nothing white in the photo you’re taking, you will get true, rich colors by setting your color balance for your specific shooting conditions.
Since every camera has unique settings, it's always wise to check the manual before you shoot.
There's a detailed feature article right here on iStock
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