HVL-F58AM Flash by Sony

Sony is expanding its a (alpha) system of accessories to include the new HVL-F58AM flash unit with exceptional features for versatile and flexible external lighting control.

Quick Shift Bounce and Expanded Versatility
This new flash features a new and innovative Quick Shift Bounce system. It offers more creative ways to achieve lighting, flash and bounce angles you may not have been able to experience before.

The flash head can pivot 90 degrees left and right on a horizontal axis in addition to the conventional up and down vertical adjustment. With this system, the camera and flash unit can keep the same orientation regardless of portrait or landscape shooting. This gives a higher degree of flexibility when arranging the direction of light.

For example, you can take full advantage of the flash unit’s built-in bounce card even during portrait shots since the flash head can maintain the same orientation as it would in the landscape position.

Enhanced Operability and Ease-of-Use
A powerful performer, the HVL-F58AM flash unit features a maximum guide number of 58 at 105mm and ISO 100. It recycles (or recharges) in as little as five seconds, approximately 55% faster than the predecessor HVL-F56AM model, so you are ready to capture the next shot. And because it features a quiet recycle charge, there’s no whine to distract you from your subject.

It also has a large, easy-to-read LCD screen that is about 13% larger than its predecessor’s. Its intuitive control layout makes it easy to control flash functions and configure the settings based on your shooting needs.

The HVL-F58AM flash unit will ship in September for about $500 at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online on Jun. 20 at www.sonystyle.com.

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Sony Introduces Two Mainstream Dslr Cameras With Unique “quick Af Live” View System

SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today’s (alpha) DSLR-A350 camera and 10.2-megapixel - introduction of a 14.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

Besides the higher 14.2 Megapixel resolution, the Sony A350 is similar to its sibling the A300. The higher resolution has the side effect of slowing down the burst shooting slightly, going from 3fps down to 2.5fps. That’s the price to pay for the extra details in these photos. Check out the complete Sony A350 photo gallery.
14.2 Megapixel sensor
Image Stabilization
18-70 f3.5-4.5 kit lens
2.5 fps burst shooting
Compact Flash
2-way tilt LCD display (2.7”)Available in March 2008 for $799 (body only) or $899 (with kit lens)

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