Taking Professional Looking Photos Without a Professional

The Setup: When taking your own photos, you want lots of light - but not direct light. Direct light will cause harsh shadows, which you don't want. DO NOT USE A FLASH! Flashes wash out colors and details – and even the entire photo if you are taking close up shots. Professional looking product photos have soft shadows and a subtle background. To achieve this effect, you want soft, diffused light. You could buy a fancy "photo tent" or "light box" to diffuse the light for you... but who wants to spend that much money? What I use is a semi clear, frosted plastic Rubbermaid container. Choose a size that fits what you are photographing. Obviously, this container method will only work for items that will fit inside the container. The frosted plastic of the container serves to diffuse the light somewhat. To do so even more, drape a layer of white interfacing over the container (you can get this at any fabric store - about $1.50 a yard.) You could also use a white sheet. I have two clip on lamps attached to the container, and another lamp in the front of the container with a piece of interfacing draped over it. Be sure to use Daylight light bulbs - they produce a much nicer light than normal incandescent (which produce a yellow cast) or fluorescent (which produce a green cast) light bulbs. You can buy these inexpensive bulbs almost anywhere. Look for GE Reveal light bulbs.
For the background, trim a piece of white matte poster board and curve it inside the container. This serves as your seamless background. You can use any color matte poster board for this - though I personally think white looks the most professional, and is also easier to work with later on.

To go into detail - please check Lindsay Landis, Lindsay Designs site

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