How to Buy Your Next Digital Camera

Digital cameras have evolved much in the past few years to include more capabilities, sharper, larger viewing screens and slimmer builds. So while some people may still be shopping for their first digicam, many others are looking to buy a second, improved version of their current camera.
It’s a good time to be in the market for such a camera. According to research from Olympus, unit sales for these gizmos has grown about 30% in the past two years, while dollar sales grew at about half that rate, indicating declining prices and improved technology. In fact, digital-camera prices have dropped an average of $30 over the past 12 months.
This guide offers an overview of the basics that you’ll need to know when buying a digital camera. It also explains many of the fancy features that are popping up on these devices, such as facial recognition — a camera’s ability to detect when faces are being captured in photos, thus appropriately adjusting exposure, focus and flash. This guide isn’t geared toward hobbyists, but rather toward average users who want good quality photos but don’t want to struggle with confusing product specs and promotions.

Point and Shoot, or Flaunt and Pocket
As you begin looking for a camera, selecting a preferred size and shape will help narrow your choices. Like iPods and cellphones, stylish pocket cameras are fashionable accessories; some come in shades like Precious Rose or Noble Blue. These pocket models, designed with emphasis on small size, are as easy to carry as they are to use for taking good photos: most offer seven or eight megapixels each, a 3x or better optical zoom lens and a stunning viewing screen. Good examples include Sony Corp.’s $400 Cyber-shot DSC-T100 or Nikon Inc.’s $300 Coolpix S50.
If you don’t mind sacrificing style for a camera that’s sturdier in your hand but bulkier in your purse, point-and-shoot models will be more your speed. On average, these cost less than their showy cousins. They’re more likely to have protruding zoom lenses that don’t collapse entirely into the camera body and often feature larger buttons. More point-and-shoots offer optical viewfinders, which have become practically extinct on pocket digicams where real estate is scarce. Examples of point-and-shoots with optical viewfinders include Eastman Kodak Co.’s EasyShare C653 and Canon Inc.’s PowerShot A460-both cost $130.
A third category of digital cameras, the single-lens reflex or SLR, continues to be marketed to regular consumers rather than to the photography enthusiasts for whom they were originally intended. SLR prices have dropped a couple of hundred dollars in the past year, but many models still start around $800 and come with detachable lenses and flashes. Average users can steer clear of SLR cameras.

Megapixels
Most cameras today offer anywhere between six and 10 megapixels; cameras with four megapixels or fewer are rather rare. But while higher megapixel counts are easy to find for less money, such as Hewlett-Packard Co.’s $300 PhotoSmart R967 with 10 megapixels, such intense resolution is really only necessary if you plan to heavily edit or blow up your photographs for jumbo prints, which most people won’t be doing.

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