Richard Prince reclaimed the record for most expensive photo sold at auction, when a print of his sold at Sotheby's in New York for $3,401,000.
The price narrowly exceeded the previous record of $3.34 million for an Andreas Gursky diptych sold at Sothey's in London in February 2007.
The record-breaking Prince image is from his untitled cowboy series – in which Prince photographed sections of Marlboro cigarette ads and enlarged the photos to an enormous size. The photo sold at Sotheby's measures 100 by 66 inches and was one of an edition of two plus one artist's proof. It is dated 2001-02.
The record-setting bid came during a contemporary art auction on Nov. 14, 2007. The record was overshadowed at the time by other works at the auction that commanded very high prices. A Jeff Koons sculpture, "Hanging Heart," went for $23,561,000, setting a record for a living artist at auction as well as the auction record for sculpture.
Prince's record was reported in the Jan. 3 edition of the E-Photo Newsletter, which chronicles photography collecting.
Prince's works have been a source of controversy, with some saying that his technique uses other photographers' work without giving them due credit. But the debate has done nothing to slow the popularity of Prince's work, judging by the increasing prices and press coverage of a current exhibition at the Guggenheim Museum in New York.
In November 2005, a different untitled cowboy photo by Prince sold for $1,248,000 at Christie's in New York, which was an auction record for photography at the time. Since then, images by Edward Steichen and Gursky and have set auction records for photographs.
Credits: By Daryl Lang and pdnonline
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